Barbara
Vesna

Media advisory with measurable impact

Audit. Benchmark. Optimize.

Welcome to STARS!

Better media decisions. Driven by data. Trusted by experts.
Clarity. Control. ROI. That’s how we do media.
Your media spend deserves more than gut feeling.
From complexity to clarity — powered by data and experience.
At STARS, we combine global know-how with hands-on regional expertise to help marketers make smarter media decisions.

We’ve walked in your shoes — our senior partners have held leadership roles on the client, agency, and media side. We understand the pressure to deliver results, grow market share, and manage P&L — all while navigating an increasingly complex media landscape.

At STARS, we blend real-world experience with data-driven methodology, delivering independent insights and complete transparency. Whether you’re running a pitch, reviewing contract compliance, or building an in-house media team, we’re here to help you make better dec

Who will benefit from our services?

  • Companies investing €250,000+ in media without a dedicated media specialist on the team – but with a clear need to ensure every euro is spent efficiently.
  • Companies with €1,000,000+ in media budget, where professionals should run agency pitching and monitoring. Given the complexity of media, outsourcing these tasks ensures faster execution and fewer mistakes, freeing up internal teams to focus on strategy.
  • Companies struggling to define the right media mix — e.g., what happens to sales in the short, medium, and long term if TV is entirely replaced with digital?
  • Companies that value trust and accountability in agency relationships and want expert oversight to maximize results and eliminate blind spots.

Our modern consulting
and auditing services include

All services are based on standardized products further fit to individual client needs

Media Auditing Expertise

Uncover hidden inefficiencies in your campaigns with our independent media audits, powered by proprietary Netscore® technology and market benchmarks.

Media Management for best-in-class service

When marketing teams are short on time, people, or tools, they often can’t dive deep into media planning and execution. STARS steps in to ensure campaigns are set up and run effectively, providing expert oversight without burdening internal teams. This service supports both strategy and control—verifying that the agency truly delivers on promises.

Financial Compliance Services

We conduct a thorough and independent verification of your agency’s booking records, contract fulfillment, and financial documentation – all cross-checked against media plans and invoice trails. From rebates and discounts to technical fees and cross-invoicing between partners, we ensure everything is accurate, justified, and in line with your agreements.

Pitch and Contracting
Management Excellence

From shortlist to signature, we manage the full pitch process — selecting the right agency, negotiating optimal pricing, and ensuring audit-ready contracts. With seasoned negotiators and proven benchmarks, we help you sign smarter and secure long-term value.

Marketing Mix Modeling for superior efficiency

Smarter budget decisions start with clarity. With MMM, we reveal which channels truly drive ROI, optimize your spend, and run “what-if” simulations to forecast impact — turning data into better strategy and measurable business growth.

Media Management for best-in-class service

Confidence starts with competence. Our targeted training programs empower marketing, procurement, and leadership teams to challenge agency recommendations, evaluate media investments, and navigate today’s fast-moving landscape with clarity and authority.

Our expertise and databases grow every day

Years on the market (since 2005)

+

Campaigns analysed annually

Markets managed by us with partners

%

Senior team (no juniors)

About Stars Adria

We are the regional arm of STARS, dedicated to supporting advertisers in Southeast Europe with global expertise and local insight.

From our offices in Ljubljana and Belgrade, we help brands navigate complex media challenges — from agency pitches and auditing to advanced analytics and marketing mix modeling.

With a senior team that understands the local market dynamics and speaks the language of both marketers and CFOs, we bring clarity, control, and measurable impact to your media investments.

Pitch Survival Guide

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Audit Starter Kit

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What our clients say

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"The scope for which STARS was contracted for can be
summarised as annual tracking o| media pricing & buying
performance including AVBs/rebates/pay-factors and
quality for all 12 Deutsche Telekom business-to-consumer
subsidiaries in Europe across multiple agencies used in our
media roster (...)

STARS has been an efficient and disciplined media auditing
& consulting partner to DTAG. The STARS team has
demonstrated a modern, innovative approach to auditing
media, especially for a large-scale and sophisticated
business like DTAG." ".

Gerhard Louw
Head of International Media Management @Deutsche Telekom

"The scope for which STARS was contracted for can be
summarised as annual tracking o| media pricing & buying
performance including AVBs/rebates/pay-factors and
quality for all 12 Deutsche Telekom business-to-consumer
subsidiaries in Europe across multiple agencies used in our
media roster (...)

STARS has been an efficient and disciplined media auditing
& consulting partner to DTAG. The STARS team has
demonstrated a modern, innovative approach to auditing
media, especially for a large-scale and sophisticated
business like DTAG." ".

Gerhard Louw
Head of International Media Management @Deutsche Telekom

"The scope for which STARS was contracted for can be
summarised as annual tracking o| media pricing & buying
performance including AVBs/rebates/pay-factors and
quality for all 12 Deutsche Telekom business-to-consumer
subsidiaries in Europe across multiple agencies used in our
media roster (...)

STARS has been an efficient and disciplined media auditing
& consulting partner to DTAG. The STARS team has
demonstrated a modern, innovative approach to auditing
media, especially for a large-scale and sophisticated
business like DTAG." ".

Gerhard Louw
Head of International Media Management @Deutsche Telekom

"The scope for which STARS was contracted for can be
summarised as annual tracking o| media pricing & buying
performance including AVBs/rebates/pay-factors and
quality for all 12 Deutsche Telekom business-to-consumer
subsidiaries in Europe across multiple agencies used in our
media roster (...)

STARS has been an efficient and disciplined media auditing
& consulting partner to DTAG. The STARS team has
demonstrated a modern, innovative approach to auditing
media, especially for a large-scale and sophisticated
business like DTAG." ".

Gerhard Louw
Head of International Media Management @Deutsche Telekom

Contact us

  • Stars Adria Ljubljana & Zagreb & Beograd
We’d love to hear from you. Whether you’re exploring a one-time audit or long-term media consulting, our senior team is here to help.

Get in touch, book a free strategic call, or drop us a message - and we’ll get back to you shortly.
Barbara Modic
Vesna Marđonović
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